American Express announces a substantial £100,000 grant initiative aimed at supporting small businesses across the United Kingdom. This initiative is part of their ongoing Shop Small campaign.
Ten businesses will be selected to receive £10,000 each, intended to foster growth and innovation in the competitive business environment. The grants are targeted at enhancing business infrastructure and customer engagement strategies.
Overview of the Grant Programme
American Express has unveiled an ambitious grant programme, pledging £100,000 to bolster small businesses. This initiative aims to empower local enterprises by offering ten distinguished businesses a grant of £10,000 each. These funds are designated for enhancing business operations, potentially covering the cost of new equipment, improved signage, or more strategic marketing and advertising efforts.
The programme is part of American Express’s wider Shop Small campaign, a long-term project dedicated to revitalising high streets and supporting independent retailers. By providing financial support, American Express is enabling these businesses to not only survive but thrive in a competitive marketplace.
Nomination and Selection Process
Amex Cardmembers have the opportunity to champion their favourite local businesses in this initiative. Nominations are open from 7 October to 7 December 2024, accessible via the Champion Small website. Those who nominate a business are also entered into a prize draw to potentially win £1,000 in statement credit.
Selected businesses will undergo a rigorous evaluation by an esteemed panel of judges. The criteria for selection include customer reviews, the level of product innovation, and the community impact of the business. Businesses are judged on how the grant might enhance their potential growth and community contributions.
Judging Panel and Their Roles
The judging panel for this initiative comprises notable figures from various sectors. Michelle Ovens CBE brings her expertise as the Director of Small Business Saturday UK, a campaign dedicated to promoting small businesses.
In addition, the panel boasts the inclusion of Golda Rosheuvel, an actor and small business co-owner, and Andrew Goodacre, the CEO of the British Independent Retailers Association. Their diverse backgrounds ensure a comprehensive understanding of what makes a small business successful.
Tony Sophoclides, Strategic Affairs Director at UK Hospitality, and Dan Edelman, General Manager of Merchant Services at American Express, are also on the panel. Their insights are invaluable in assessing the potential impact of the grants on business growth.
Endorsements from Key Figures
Dan Edelman expressed his excitement about the initiative’s potential to invigorate local communities. He noted that small shops hold significant value for towns across the UK, and these grants are designed to facilitate their prosperity.
Golda Rosheuvel echoed this sentiment, emphasising the diversity and vibrancy small businesses bring to the high street. Her enthusiasm for learning about the nominees and their unique stories highlights the personal impact of this initiative.
Michelle Ovens underscored the importance of financial backing for these businesses to scale their operations and innovate. Her comments solidified the critical role this initiative plays in recognising and supporting the UK’s small firms.
Championing the High Street
American Express continues to demonstrate its commitment to the UK’s independent businesses through enduring campaigns like Shop Small and new initiatives such as Champion Small. By advocating for these enterprises, the company helps maintain the character and diversity of high streets.
This initiative aligns with the broader objectives of Small Business Saturday UK, which has been at the forefront of promoting the value and contributions of small businesses for over a decade. American Express’s ongoing support ensures that these businesses remain integral to the economic health of local communities.
The timing of this initiative coincides with the UK’s Small Business Saturday on 7 December 2024, marking a significant moment for promoting small business awareness and celebrating their economic contributions.
Conclusion of the Nomination Phase
As the nomination period draws to a close on 7 December, coinciding with Small Business Saturday, American Express remains steadfast in its mission to uplift small businesses nationwide. The closing of nominations marks just a chapter in their ongoing effort to support local enterprises.
Through these grants and the Champion Small initiative, American Express champions the cause of small businesses, committing to their growth and sustained success. This initiative represents not only a financial boon for recipients but also a recognition of their critical role in local economies.
How to Get Involved
Amex Cardmembers wishing to get involved can visit the Champion Small website to nominate their cherished local businesses. By participating, not only do they support these businesses, but they also stand a chance to win a rewarding prize.
The nomination process is straightforward, emphasising community engagement and the ongoing relationship between consumers and their local shops. With a simple online submission, individuals can play a pivotal role in supporting their local business landscape.
The Champion Small initiative by American Express is set to significantly impact small businesses, providing them with resources and recognition. American Express continues its dedication to the growth and success of independent businesses.
This financial support is not only a boost for these enterprises but also a testament to their importance in the local community.
