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Airlines Criticised for Poor Customer Service in New Survey

airlines criticised for poor customer service in new survey business manchester

In a recent survey by a consumer group, certain airlines have been identified as falling short in customer service. According to the findings, many passengers are dissatisfied with how their concerns are handled.

However, the airlines in question dispute the credibility of the survey, describing it as unrepresentative and misleading. Despite these rebuttals, the survey’s results reveal significant gaps in customer service across various carriers.

Wizz Air

Wizz Air has been named the worst-performing airline for customer service by a leading consumer group. The airline received a net satisfaction score of +13 in a survey of about 1,000 adults. More than half of the respondents reported at least one problem with the carrier’s customer service.

Among the common issues, a fifth of the surveyed individuals said they never got a reply to their emails. Furthermore, one in ten experienced their call being disconnected after long wait times. This poor performance is not new; Wizz Air was also ranked the worst for UK flight delays for three consecutive years, according to Civil Aviation Authority (CAA) data.

Wizz Air has criticised the survey, calling it inaccurate and misleading. The airline’s managing director, Marion Geoffroy, argued that the sample size of 68 Wizz Air customers was not representative. Geoffroy emphasised that the company has invested over £90m to improve its operations and customer service since 2023.

Ryanair

Ryanair also did not fare well in the survey, coming in as the second-worst airline for customer service with a score of +28. The airline was criticised for its lack of customer service and long wait times.

Ryanair’s spokesperson, however, dismissed the survey as “fake news”, arguing that only 130 of the survey’s respondents were Ryanair customers. Ryanair emphasised its popularity, noting that nearly 200 million passengers choose to fly with them annually for their lower fares.

Despite its criticisms, the consumer group’s findings reflect ongoing customer dissatisfaction, with many passengers expressing frustration over service quality and responsiveness.

British Airways

British Airways (BA) was not immune to criticism, landing third from the bottom with a score of +46. Despite scoring slightly above average in resolving issues, the airline’s customer service still received notable complaints.

BA has also disputed the survey’s credibility, claiming it is not representative of their customer base. A spokesperson highlighted that BA has invested in new systems and additional customer representatives to enhance customer experience.

The airline insists that its teams work tirelessly to support customers, aiming to provide timely and effective solutions to any issues that arise.

Top-Performing Airlines

On the other end of the spectrum, Jet2 emerged as the top-performing airline with a customer satisfaction score of +81. This high score indicates a strong emphasis on customer service and effective problem resolution.

The stark contrast between Jet2 and airlines like Wizz Air shows a significant gap in how airlines manage customer service. While some airlines excel, others clearly struggle to meet basic customer expectations.

Rocio Concha, a director at the consumer group, stated, “Travellers are facing some of the highest-ever fares, but our latest survey shows the standards of customer service of some airlines to be very poor.”

Airlines’ Reactions

Airlines have been quick to defend their reputations against the survey’s findings. Wizz Air, Ryanair, and British Airways all argue that the survey is not credible and does not reflect their customer base accurately.

Marion Geoffroy from Wizz Air pointed out that improvements have been made, with significant investments put into enhancing their customer service. Ryanair, on the other hand, labelled the survey as “fake news” and boasted about their large customer base.

British Airways also defended its efforts, mentioning the introduction of new systems and more customer representatives to better serve their passengers. However, the survey highlights a persistent gap between airline perceptions and customer experiences.

Call for Stricter Regulations

The findings from the consumer group have led to calls for stricter regulations on airlines. Rocio Concha urged the government to give the Civil Aviation Authority (CAA) stronger powers, including the ability to fine airlines directly.

Concha emphasised that airlines need to invest more in their customer services to provide timely and effective solutions. The survey’s results suggest that current customer service standards are not meeting passenger expectations.

By granting the CAA stronger enforcement powers, it is believed that airlines could be held more accountable for their performance, ensuring better service for passengers.

Consumer Group’s Perspective

The consumer group behind the survey argues that its findings are a wake-up call for the airline industry. According to them, airlines need to step up their game and improve how they handle customer service.

They believe that by highlighting these issues, airlines will be pressured to make necessary changes. The group also stressed the importance of passengers being able to reach customer support and get issues resolved quickly.

Overall, the survey serves as a reminder of the ongoing struggles passengers face when dealing with airlines, calling for better customer service standards across the industry.


In summary, the survey underscores significant discrepancies in airline customer service, with some airlines faring much worse than others. Despite vehement denials from the criticised airlines, the call for stricter regulations and enhanced consumer protections remains strong.

The consumer group’s findings serve as a critical reminder for the airline industry to prioritise customer service improvements and bridge the gap between company claims and customer experiences.

With rising ticket prices, passengers expect better service, and it is up to the airlines and regulatory bodies to meet these expectations.

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