Author: Scott Dylan

Manchester’s growth and dynamism have positioned it as a global player. This city, once just an industrial heartland, now stands as a beacon of innovation and enterprise.The Magnet of Foreign Direct InvestmentManchester has emerged as a powerhouse in attracting foreign direct investment (FDI), drawing international businesses with its unique blend of culture and commerce. At a recent gathering, Deborah Walker from Midas noted how Manchester no longer relies on London’s brand but rather flourishes under its own distinctive identity on the global stage. The city’s ambitious Net Zero target of 2038 further appeals to businesses seeking sustainability. However, to sustain…

Manchester is emerging as a formidable player on the global stage, increasingly attracting foreign direct investment (FDI). A recent discussion among industry leaders illuminated the city’s strengths and challenges.The city’s brand is no longer overshadowed by London but stands out due to its cultural heritage and dynamic innovation ecosystem. Yet, this growth comes with its own set of challenges that need addressing.Manchester’s Unique BrandManchester has successfully redefined its image from an industrial powerhouse to a hub of innovation, enterprise, and culture. It has developed a strong brand identity that attracts global investors, thanks to its strategic location and vibrant ecosystem.Notably,…

The Post Office faces intense scrutiny over the Horizon IT scandal. Allegations point to misconduct by numerous staff members, prompting rigorous inquiries.CEO Nick Read firmly stated that no one within the organisation will escape accountability. Recent testimonies further fuel the investigation.Nick Read, the chief executive of the Post Office, has emphatically asserted that no employee is “above the law” within the organisation. This statement comes amidst allegations surrounding the wrongful prosecution of hundreds of post office operators. Read’s firm denial of any ‘untouchables’ within the Post Office reflects his commitment to transparency and accountability in addressing the Horizon IT scandal.Former…

Door4, a North West digital performance agency, has reinforced its team with two strategic hires.Rebecca Riley has joined as the Business Development Manager, marking a pivotal step in Door4’s expansion strategy.Kieran Priest steps in as Project Manager, bringing his extensive expertise to enhance project delivery standards.These appointments align with the ongoing growth and increasing client demand experienced by Door4.The agency’s expansion includes a new office in Manchester City Centre to cater to its growing operations.Door4, a prominent digital performance agency rooted in the North West, has strategically enhanced its team with the appointment of Rebecca Riley and Kieran Priest. This…

Pets Choice, a Blackburn manufacturer, has embarked on an ambitious venture to extend its footprint in the premium pet care and veterinary sectors.By acquiring well-known brands like Webbox and Bob Martin, the company aims to enhance its product offerings and market reach. This move is set to commence with the initiation of sales in November.In a strategic move to enhance its market position, Blackburn-based manufacturer Pets Choice has announced the acquisition of several prestigious brands. The company will begin overseeing sales from PetLife International come November. Brands such as Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen, and Hownd will now…

An innovative collaboration has led to significant improvements in Air Canada’s customer service operations.Glasgow-based Simul8 partnered with Air Canada to overhaul the airline’s outdated call centre systems.The project involved using advanced simulation technology to reduce call wait times and optimise routing.A digital twin model of the call centre system was created to forecast and manage customer call volumes.The successful implementation resulted in zero customer complaints post-rollout.In a transformative partnership, Simul8, a Glasgow-based simulation software expert, joined forces with Air Canada to enhance the airline’s call centre efficiency. The collaboration aimed to address the challenges posed by Air Canada’s outdated telephony…

Work.Life is launching a disruptive campaign targeting office culture.The campaign highlights common frustrations with corporate life.It positions Work.Life as a refreshing alternative to traditional office spaces.The strategy involves striking outdoor and social media adverts in Manchester and London.Creative agency Defiant has significantly contributed to this innovative endeavour.Work.Life, known for its flexible workspace solutions, is unveiling a provocative campaign aimed at reshaping perceptions of office culture. This initiative boldly addresses the everyday grievances of corporate life, such as office drama and cleanliness issues, as well as the often-criticised corporate jargon. By doing so, Work.Life seeks to distinguish itself from other brands…

Lesniak Swann has taken a significant step by acquiring the Manchester-based boutique digital agency Don’t Be Shy, enhancing its digital capabilities and market position.Stoke-based Lesniak Swann aims to integrate Don’t Be Shy’s digital expertise to enhance its strategic and creative offerings.The acquisition positions Lesniak Swann for significant growth, with expectations of double-digit revenue increases.The strategic locations of both agencies offer a strong base for expansion into sectors like tech and telecoms.Don’t Be Shy announced the merger on LinkedIn, highlighting the formation of a skilled team poised for diverse industry challenges.In a strategic move, Lesniak Swann has acquired the well-regarded Manchester…

Manchester’s BGN agency has launched a digital publication for Carlsberg Marston’s called ‘Thirst’.The webzine resulted from a competitive three-way pitch, showcasing BGN’s creativity and expertise.’Thirst’ targets trade clients, offering brand stories, industry news, and exclusive deals.The publication aligns with CMBC’s branding to maintain consistency and reinforce brand identity.Both BGN and CMBC highlight the digital format’s potential for innovation and engagement.Following a competitive selection process, Manchester-based brand design agency BGN has spearheaded the creation of a new digital-only monthly publication, ‘Thirst’, for Carlsberg Marston’s Brewing Company (CMBC). The digital magazine is specifically designed to engage with CMBC’s trade clientele by providing…

The DoubleTree by Hilton Manchester Airport Hotel is now available for purchase, marking a significant opportunity in the hospitality sector. Given its prime location and extensive amenities, this sale is expected to generate substantial interest among investors.Strategically located near the bustling Manchester Airport, the DoubleTree by Hilton serves as a key hospitality hub. Its proximity to the M56 motorway enhances its accessibility, making it a preferred choice for international travellers and business guests. The hotel offers convenient lodging options for those visiting the UK’s third-largest airport, which recorded 25 million passengers in 2023.The hotel boasts 230 ensuite bedrooms, ranging from…