Author: Scott Dylan

QVC UK initiates its inaugural radio sponsorship to connect with Gen X women, marking a significant strategy shift.This partnership with Bauer Media aims to cement QVC as a leading ‘all-occasion shopping destination’ during the festive season.Promotions will prominently feature on Magic Radio and Greatest Hits Radio, showcasing specific QVC products and offers.QVC leverages first-party data from Bauer Illuminate to target its audience effectively across multiple platforms.The campaign underscores the competitive nature of festive advertising, highlighting QVC’s innovative approach to audience engagement.QVC UK embarks on a pioneering journey by launching its first-ever radio sponsorship in collaboration with Bauer Media. This strategic…

Channel 4 partners with Salamanda Media for an innovative special.The programme aims to explore cost-effective heating solutions for UK families.Denise Van Outen is set to host the one-off special titled Heat Your Home for Less.The show will feature various families testing the latest heating-saving methods.Commissioned by key figures at Channel 4, prominent producers are involved.Channel 4 has announced an exciting collaboration with Manchester’s independent production company, Salamanda Media, with a compelling new show named ‘Heat Your Home for Less’. The programme is aimed at helping British families discover and implement innovative and cost-effective strategies to manage their heating expenses.In this…

The Yorkshire-based tech firm SmartSearch has strategically expanded its executive team, enhancing its leadership capabilities.A new CEO, among other key roles, has been appointed following Triple Private Equity’s acquisition.Key positions such as Chief Technology Officer and Chief Product Officer have been filled with experienced industry professionals.The appointments aim to drive the company’s growth and innovation, particularly in digital compliance and anti-money laundering areas.These changes demonstrate SmartSearch’s commitment to remaining at the forefront of combating global money laundering and fraud.The strategic expansion of SmartSearch’s executive team marks a significant phase in the company’s evolution. Following the acquisition by Triple Private Equity,…

Ellie Goulding collaborates with People’s Postcode Lottery for a new campaign.The campaign features a cover of the 60s classic, What the World Needs Now.Shot in Orpington, the advert thanks lottery players for their support.The advert highlights the funding of charities through the lottery’s efforts.A strategic shift focuses on good causes rather than just winnings.In a compelling collaboration, Ellie Goulding has partnered with People’s Postcode Lottery to create a new campaign that stands as both a musical and charitable tribute. The soundtrack to this initiative is Goulding’s cover of the iconic 60s hit, What the World Needs Now, which adds a…

Serotonin has been appointed as Bella Italia’s digital marketing agency, spearheading its ‘Feel Bella’ campaign.The campaign will leverage digital and out-of-home (OOH) channels to create brand awareness.Defiant designed the campaign, featuring playful imagery of individuals soothed by oversized food dishes.Initial digital initiatives have resulted in substantial engagement and high impression counts across social media and search.Serotonin’s innovative approach aligns perfectly with Bella Italia’s forward-thinking ethos, demonstrating significant campaign success.In a significant development, Serotonin has been named as the digital marketing agency for Bella Italia. This appointment positions Serotonin at the forefront of delivering Bella Italia’s new national brand campaign, ‘Feel…

A new mental health campaign by Isuzu UK and 438 Marketing seeks to promote wellbeing through conversation.The campaign, inspired by Isuzu’s #sidebyside mental health creative, follows a successful pilot with ITV’s Head First competition.Bringing the initiative to life involved a collaboration between Isuzu and 438 Marketing, leveraging a decade-long relationship.The initiative addresses the barriers to mental health discussions, aiming to reduce stigma and encourage open dialogue.The campaign is fully integrated, reaching audiences through television, social media, print, and other channels.Isuzu UK, in collaboration with Cheshire-based agency 438 Marketing, has launched a comprehensive mental health campaign. This initiative is designed to…

Barclays proposes tax breaks for downsizers in the UK to release up to 3.8 million homes. This strategy could ease the housing shortage by motivating senior homeowners to relocate.By reducing the financial burden associated with moving, the bank aims to make it more appealing for the elderly to downsize, thereby offering larger homes to families in need.Rethinking Housing StrategyIn a bid to rejuvenate the UK housing market, Barclays has proposed a novel approach. The bank suggests implementing tax breaks for downsizers, enabling them to offset moving expenses against their stamp duty commitments. This initiative is aimed at alleviating housing congestion…

Atherton House Nursery Group has successfully acquired Cosy Corner Day Nursery, expanding its reach in the North West. The acquisition marks a significant step for the group, known for its high-quality educational environments.Led by Christie & Co, the transaction underscores the nursery’s excellent reputation and strategic location, attracting considerable interest among buyers.Acquisition of Cosy Corner Day NurseryCosy Corner Day Nursery, located in Prenton, Wirral, has been successfully acquired by Atherton House Nursery Group. Initially established 12 years ago, Cosy Corner has built a reputation for quality childcare and education, becoming a sought-after institution in its community. This acquisition marks a…

Rachel Reeves is confronted with the daunting task of balancing public service funding with fiscal responsibility. The Institute for Fiscal Studies (IFS) raises concerns about an impending £25bn tax increase, warning that failure to act may lead to austerity measures.The Institute for Fiscal Studies (IFS) has sounded an alarm regarding the potential necessity for substantial tax increases. The IFS suggests that the tax hikes will need to be nearly double those of George Osborne’s 2010 measures to fulfil public service funding promises. This warning comes amidst growing concerns over governmental fiscal policies, as Labour contemplates various revenue-raising strategies.Measures under consideration…

BBC Radio 5 Live is undergoing notable changes in its presenter lineup, enhancing the station’s dynamic engagement with its audience.Clare McDonnell will join Chris Warburton in hosting the ‘5 Live Drive’, rejuvenating the Drive segment with fresh perspectives.Tony Livesey returns to the Late Evening Show, promising engaging content similar to his initial tenure with the station.Gordon Smart transitions to co-presenting the ‘Weekend Breakfast’ on Sundays, diversifying his role across more programmes.Former Olympian Jeanette Kwakye is set to co-host with Gordon Smart, bringing her varied presenting experience to the Weekend Breakfast.BBC Radio 5 Live, a prominent voice for UK broadcasting, is…