Author: Scott Dylan

Introducing ‘Fentiman’, Fentimans’ first brand character aiming to elevate beverage choices.Drummond Central leads the campaign marking a strategic creative debut.’Fentiman’ aims to guide consumers away from substandard drink options.The campaign highlights the unique botanically brewed beverages of Fentimans.Broadcasting across major streaming platforms and social media to enhance reach.Fentimans has recently launched its premier brand character, named ‘Fentiman’, aimed at encouraging customers to make better beverage selections. The inaugural campaign, spearheaded by creative agency Drummond Central, marks a significant step in the company’s strategic development. Appointed at the beginning of the year, Drummond Central has executed this strategy by introducing ‘Fentiman’…

Chancellor Rachel Reeves is exploring a new tax strategy aimed at fostering fairness between online giants and high street businesses.This initiative seeks to address the existing tax disparities that have heavily impacted traditional retailers, threatening the vitality of town centres.Proposed Tax Reforms and Their ImplicationsChancellor Rachel Reeves is deliberating on a potential increase in tax for online giants such as Amazon to create fair competition for high street shops. The disparities in business rates have long disadvantaged physical stores, contributing to the decline of town centres across the UK.Reeves’ proposal includes a comprehensive review of the UK’s intricate property tax…

BANC launches new websites for Holts Auto’s three brands, Prestone, Simoniz, and Redex.BANC’s project involved creating individual sites for Prestone, Simoniz, and Redex, improving brand visibility.The new designs featured a smart search function for enhanced user experience.Product pages are modelled on e-commerce sites, integrating the ChannelSight API.Chris Balme highlights the project as a reflection of BANC’s creativity and technical expertise.BANC has introduced a series of bespoke websites for Holts Auto and its associated brands: Prestone, Simoniz, and Redex. By separating the identities of these brands onto distinct domains, BANC has significantly improved their individual visibility and branding potential.Previously, all brand…

Channel 4 embarks on a creative campaign for its new zombie drama, ‘Generation Z’.Sue Johnston leads the charge in a ‘conceptual trail’ by 4creative promoting the drama.The campaign features a mix of traditional and digital media, targeting Gen Z with a unique twist.Key elements include OOH posters, a Snapchat lens, and social media stunts.The drama portrays a humorous generational clash between Boomer zombies and Gen Z.Channel 4 has launched an innovative promotional campaign for ‘Generation Z’, a new zombie-themed series crafted by Ben Wheatley. The campaign captures attention with the enigmatic Sue Johnston at the forefront of a ‘conceptual trail’.…

QTS Group, a renowned national rail contractor, is significantly expanding its presence with the introduction of new sites across England. These new locations are set to bolster operations and enhance service delivery for existing and new contracts.Strategic Expansion in Key LocationsThe QTS Group is expanding its footprint by establishing new sites in Manchester, Bedfordshire, St Helen’s, Penrith, and Worcestershire. This move is aimed at boosting operational capabilities and improving response times for emergency works.Headquartered in South Lanarkshire, Scotland, QTS is strategically positioning its new establishments to serve a wider client base. The expansion not only increases its operational reach but…

A new player is entering the UK frozen potato market with a strategic social media campaign.Lamb Weston partners with SocialChain for its initial UK social campaign.The ‘Friesdance (What a Feeling!)’ campaign targets potato enthusiasts on Instagram and Facebook.The campaign aims to capture the attention of millennials with creative and engaging content.SocialChain, with its innovative approach, leads the campaign to boost Lamb Weston’s UK market presence.The UK frozen potato market is witnessing a fresh entrant, Lamb Weston, which has collaborated with SocialChain to spearhead its introductory social media campaign. This initiative marks the beginning of Lamb Weston’s efforts to capture the…

Crafter’s Companion showcases its innovative rebrand, crafted by Finn, signalling a modern era for the brand.Sara Davies’ company undergoes a transformative rebranding process to enhance its market position.Finn’s strategic redesign aims to expand Crafter’s Companion’s reach to a broader crafting audience.Collaborative workshops played a crucial role in shaping the brand’s new identity, spearheaded by creative teams.The rebranding is indicative of Crafter’s Companion’s ambitious growth plans and market repositioning.Crafter’s Companion, established by Sara Davies, has launched a new brand identity designed by Finn, marking a contemporary evolution for the company. This shift is in response to the sustained growth in the…

Dawn Creative has redefined deodorant branding with Shift, the world’s first plastic-free, refillable deodorant stick.Dawn’s branding for Shift embraces vibrant, bold aesthetics, setting it apart from traditional hygiene product designs.Design Director Oli Furze emphasises the brand’s sustainable and exuberant nature, crafted to be distinct.Dawn ensured that Shift’s identity remains consistent across all branding and packaging elements.The branding strategy involves a collaborative effort, highlighting Dawn’s expertise and commitment.Dawn Creative has embarked on a revolutionary journey, redefining deodorant branding with Shift, hailed as the world’s first and only 100% plastic-free and refillable deodorant stick. This innovative product is set to hit the…

The UK economy is set to expand more than initially predicted, according to a new outlook from the IMF.This upward revision marks a promising turn as Chancellor Rachel Reeves prepares for the upcoming Budget.A key driver of this revised growth forecast is the decrease in the inflation rate, which dipped to 1.7% in September—its lowest in over three years. Lower inflation has eased financial pressures on businesses and consumers alike, while stabilising energy prices have also played a crucial role.These factors have allowed the Bank of England to consider further reductions in borrowing costs, which would not only benefit mortgage…

Manchester Central has reported unprecedented financial results for the year ending March 31, 2024. The venue achieved a remarkable turnover of £27.2 million, marking a 6.2% increase from the previous year.Despite facing rising operational costs, Manchester Central managed to boost its profit before tax to £3.8 million from the prior year’s £3.2 million. This success is largely attributed to increased event bookings and global interest in its offerings.Manchester Central’s operations significantly bolstered the regional economy, contributing £137 million over the last year. The venue attracted nearly half a million visitors, with a spending pattern indicating that for every £1 spent…