Lesniak Swann has taken a significant step by acquiring the Manchester-based boutique digital agency Don’t Be Shy, enhancing its digital capabilities and market position.
- Stoke-based Lesniak Swann aims to integrate Don’t Be Shy’s digital expertise to enhance its strategic and creative offerings.
- The acquisition positions Lesniak Swann for significant growth, with expectations of double-digit revenue increases.
- The strategic locations of both agencies offer a strong base for expansion into sectors like tech and telecoms.
- Don’t Be Shy announced the merger on LinkedIn, highlighting the formation of a skilled team poised for diverse industry challenges.
In a strategic move, Lesniak Swann has acquired the well-regarded Manchester digital agency, Don’t Be Shy. This acquisition allows Lesniak Swann to bolster its offerings in strategic, creative, and public relations services by integrating Don’t Be Shy’s notable digital skills.
Managing Director Alex Swann commented on the acquisition, acknowledging the reputation that Don’t Be Shy holds in the B2B sector for blending strategic insight with technological prowess. This alignment with Don’t Be Shy was seen as a logical step to extend the quality and range of in-house services at Lesniak Swann.
Lesniak Swann is poised for further growth, anticipating a double-digit revenue increase this year. The expanded capabilities resulting from the acquisition are set to support these growth ambitions, as the agency strives to reach its £5 million annual net revenue goal.
The physical presence of Don’t Be Shy in Manchester’s Northern Quarter enriches Lesniak Swann’s expansion strategy. This location serves as a strategic base to penetrate burgeoning industries such as technology and telecommunications, leveraging Lesniak Swann’s established creative reputation.
Announcing the merger on social media, Don’t Be Shy emphasised the creation of a formidable combined team. They expressed excitement about their expanded sector expertise, which now includes ecommerce and construction. They hinted at further developments in the coming months.
The merger of Lesniak Swann and Don’t Be Shy marks a pivotal moment, promising enhanced capabilities and growth potential for both entities.
