A fresh wave of innovation has hit the craft beer industry. It’s all about inclusivity and community-powered brewing.
Beer tech company Flavourly has unveiled a novel range of real ales designed through crowdsourcing, reflecting a democratic approach to brewing. This Edinburgh-based company leverages the power of consumer feedback, shaping its offerings according to the preferences of over 140,000 enthusiasts.
Flavourly’s introduction of four new ales marks a significant milestone. By harnessing data from 140,000 reviews, they’ve crafted brews that genuinely resonate with their audience. This pioneering venture encourages consumer participation in the beer-making process.
This spirited initiative not only engaged their existing community but also expanded their reach. The resulting names are not just catchy; they reflect the unique flavours and style of each beer.
Each beer’s flavour is a testament to BAD Co’s artistry, combined with Flavourly’s customer-driven data — a true melding of art and science.
This approach fosters a stronger connection with their clientele. It positions Flavourly as not only a seller of beers but a creator too.
It highlights how technology and consumer insight can drive product development, setting a new standard in the industry.
This consumer-centric approach not only enriches the product range but aligns with growing demands for personalised experiences.
This project could signify a shift in the craft beer landscape, where consumers are directly influencing the products they enjoy.
Flavourly’s venture into crowdsourced ales represents a forward-thinking approach in the craft beer market, placing community and creativity at its core.
Such initiatives may pave the way for a more inclusive and consumer-driven beer industry, fostering deeper connections between brewers and beer enthusiasts.
