LiveTree is set to revolutionise the entertainment industry with an ambitious $50 million fundraising campaign. This new initiative seeks to create a blockchain-powered film, TV, and content network poised to rival established giants like Netflix.
Through a token sale beginning on 1 December, LiveTree’s ADEPT platform aims to reshape how consumers and professionals interact with entertainment, promising a more community-driven and cost-effective approach.
A New Era of Entertainment
LiveTree’s $50 million fundraising campaign is aimed at developing a groundbreaking content network that combines blockchain technology with the entertainment industry. This initiative, dubbed LiveTree ADEPT (Advanced Decentralised Entertainment Platform for Transparent distribution), seeks to disrupt traditional models by empowering both consumers and creators.
The ADEPT platform will replace traditional legal and financial contracts with blockchain-based smart contracts. This not only reduces costs but also fosters greater community engagement by allowing users to participate in the production, funding, and distribution processes. Ultimately, it aims to democratise the entertainment sector.
Ownership and Participation
One of the most revolutionary aspects of LiveTree ADEPT is the transfer of video intellectual property ownership to the blockchain. This opens up opportunities for the general public to not only watch but also own a stake in the content. The use of digital tokens will replace cumbersome subscription fees and other associated costs, streamlining the financial aspects of content creation and consumption.
This innovative approach encourages community growth and engagement by gamifying the production process. Users can participate actively and promote the content they are interested in, creating a symbiotic relationship between viewers and creators.
Testimonials from Key Figures
Ashley Turing, CEO of LiveTree, emphasises, “By using the blockchain to connect and discover talent and suppliers and remove complex and costly contracts in production, we will generate a truly community-driven network approach to developing and producing content.”
Dr Jamie Ward, co-founder and technical officer at LiveTree, adds, “LiveTree ADEPT uses Blockchain technology, which is ideal for this platform. One of the more powerful things about Blockchain is it allows you to set up peer-to-peer contracts between all of the people involved in a new creative project.”
Such endorsements highlight the platform’s potential to redefine the industry by making it more inclusive and efficient.
Proven Track Record
LiveTree is no newcomer to the entertainment space. Over the past two years, the company has captured 5 per cent of the UK entertainment crowdfunding market.
With established partnerships including the British Film Institute, Red Rock Entertainment, and the Screen Arts Institute, LiveTree is well-positioned to leverage its industry connections and experience. These collaborations are complemented by a network of 14,000 industry suppliers worldwide.
Blockchain as the Backbone
Blockchain technology serves as the backbone of LiveTree ADEPT, introducing smart contracts that streamline various processes within the entertainment industry.
By leveraging blockchain, LiveTree aims to eliminate the inefficiencies and costs associated with traditional legal and financial frameworks. This technology facilitates transparent and straightforward interactions among all stakeholders, from creators to consumers.
Such innovations promise to make the production and distribution of content not only more cost-effective but also more transparent and accessible to a wider audience.
Future Outlook
The December token sale marks a critical milestone for LiveTree ADEPT, offering a glimpse into the project’s promising future.
As the platform continues to develop, its success could encourage other sectors to adopt similar blockchain-based models. This vision places LiveTree at the forefront of technological and social innovation within the entertainment industry.
Community-Driven Network
Central to LiveTree ADEPT’s mission is the creation of a community-driven network.
This approach integrates viewers into the content creation process, fostering a sense of ownership and engagement that is rarely seen in traditional media.
As LiveTree embarks on this ambitious venture, its blockchain-based platform ADEPT has the potential to redefine the entertainment landscape. By prioritising community involvement and leveraging cutting-edge technology, LiveTree aims to create a more inclusive, efficient, and transparent industry.
Looking ahead, LiveTree ADEPT could serve as a model for other sectors, showcasing the transformative power of blockchain technology. Success in this endeavour could not only rival giants like Netflix but also pioneer a new era of community-driven content.
