A groundbreaking mentoring programme is set to launch this November, targeting aspiring media professionals from the North West of England.
The initiative focuses on individuals from working-class or less advantaged socio-economic backgrounds, offering them a unique chance to break into the media and advertising industries.
The UK’s media and advertising sector is thriving, yet diversity within the industry remains a significant challenge. This new programme aims to counterbalance this by providing access to underrepresented talent. Aimed at those from working-class backgrounds, the programme is a concerted effort to open up career opportunities in these dynamic fields.
Running from November 2024 to April 2025, the mentoring programme offers a robust structure, focusing on both individual and group mentoring.
Participants will benefit from one-to-one sessions with senior industry professionals, providing personalised career guidance. Additionally, group sessions will foster peer support and shared learning experiences.
The programme is open to individuals aged 18 and above, residing in the North West of England.
Applicants should not be in full-time education and must come from a working-class or less advantaged socio-economic background.
No prior experience in advertising is necessary, only a keen interest and willingness to learn are required.
Applications will be accepted until 5pm on Monday, October 21.
By partnering with one of the world’s leading advertising and communications groups, the programme aims to equip participants with real-world insights and industry connections.
The senior professionals involved bring a wealth of experience and knowledge, offering participants invaluable guidance and support. This collaboration is expected to bridge gaps and open doors for many aspiring professionals.
The collaboration between the mentoring programme and a global leader in advertising highlights a strategic approach to fostering diversity and inclusion.
This initiative is not just about offering guidance but also about creating practical pathways for career advancement. The programme’s comprehensive approach ensures participants are well-prepared to navigate the media and advertising landscape.
Interested individuals can apply online, with the selection process designed to identify those with genuine enthusiasm and potential for a career in media and advertising.
The selection panel will assess applications based on criteria such as motivation, background, and the potential impact of the programme on their career aspirations.
The mentoring programme stands as a significant opportunity for individuals who may not have considered a career in advertising due to socio-economic barriers.
By offering a free, comprehensive mentoring experience, the programme aims to inspire and equip a new generation of media professionals, paving the way for greater diversity and inclusion in the industry.
The upcoming mentoring initiative marks a significant step towards diversifying the media and advertising industries.
By targeting individuals from less advantaged backgrounds, this programme has the potential to make a lasting impact, providing participants with the support and guidance needed to succeed in these vibrant fields.
