A Manchester-based travel company aims to escalate its turnover to £50m within the next five years. The driving force behind this ambitious goal is the strategic implementation of technology.
By leveraging social media and sophisticated data management systems, the firm has already experienced significant growth and plans to continue this trajectory. With nearly 50 staff and a current turnover of £4.1m, the company forecasts that 30,000 people will use its services this year.
Harnessing Social Media for Growth
The travel company’s founders attribute a considerable portion of their success to the effective use of social media platforms. According to co-founder Lee McAteer, “Without social media we probably wouldn’t be having this conversation now.”
In the early days, while competitors were still utilising traditional marketing methods such as posters and talks, this firm saw the potential in digital engagement. This forward-thinking approach allowed them to establish a strong online presence which continues to underlie their growth strategy.
Technology as a Cornerstone
Operating on a global scale from their base in Salford necessitates the use of advanced technological solutions. McAteer emphasises, “When you’re based in Salford but working in all corners of the world you need to have the best technology.”
The firm generates a significant amount of data, which is meticulously analysed to optimise business operations and customer experience. As McAteer states, “Our growth will be built on a tech platform and our profile will be based on social media.”
Investment in technology is seen as crucial to harnessing the data effectively, ensuring that resources are utilised to their full potential and aiding in the continuous improvement of services.
Global Reach and Brand Expansion
The firm has expanded its operations significantly beyond Manchester, working extensively in the US, Canada, Australia, and South East Asia.
By utilising their technological infrastructure, they are able to manage and coordinate activities across multiple time zones and regions efficiently. This global reach is supported by their robust social media strategy and advanced data analytics capabilities.
McAteer and his business partner have consistently turned down offers to buy the business, believing strongly in the potential for further growth and development.
Future Ambitions and American Headquarters
The company has ambitious plans for further expansion, including the establishment of a headquarters in the United States. This move is expected to bolster their presence in the North American market, providing a solid base for future operations.
Already offering experiences in several countries, the firm is continually looking for new opportunities to expand its portfolio and reach more customers worldwide. This proactive approach is a testament to their commitment to growth and innovation.
Employee Engagement and Company Culture
The founders place a high value on maintaining a vibrant and engaging company culture. This was exemplified by their decision to transform their Salford office into a giant ball park with over 250,000 plastic balls, an event that garnered significant media attention.
Such initiatives are not merely for show but are part of a broader strategy to foster a positive and motivating work environment. McAteer, often dubbed ‘Britain’s best boss’, is seen as a key figure in cultivating this unique organisational culture.
Employee satisfaction and engagement are critical components of the company’s operational philosophy, contributing to both staff retention and overall business success.
Sustainable Business Practices
The company’s commitment to sustainability is evident in its operational practices. They are continually seeking ways to minimise their environmental footprint while maximising efficiency.
From reducing waste in their offices to implementing energy-saving technologies, every aspect of their operation is scrutinised for improvements. This focus on sustainability resonates well with their customer base, who increasingly value environmentally responsible businesses.
Combining Technology and Human Touch
Despite their heavy reliance on technology, the company prides itself on being a ‘people business’ first and foremost. McAteer notes, “We’re a people business first and foremost but we’re underpinned by technology.”
The technology they employ is designed to enhance the human elements of their service, ensuring that customers receive a personalised and engaging experience. This balance between technology and human interaction is a key differentiator for the company.
The synergy between advanced technology and robust social media strategies positions the travel firm for remarkable growth.
With a solid foundation already in place, their ambitious target of reaching a £50m turnover seems not only attainable but inevitable, given their dedication to innovation and excellence.
