Flow Creative has rolled out a mixed-media campaign for Transport for Greater Manchester (TfGM). The campaign features television and cinema advertisements encouraging families to opt for public transport during the summer holidays. By using the Bee Network app, families can explore Greater Manchester through a lively and magical adventure.
Flow Creative managed the entire project, from conceptualisation to execution. This included creating stories, filming, editing, and implementing animation and visual effects (VFX). The main film portrays a family enjoying a day out entirely via the Bee Network.
The mixed-media style offers flexibility and enables the portrayal of real people alongside animated fun. This approach not only captivates but also entertains, making public transport an appealing option. The illustration style also influences designs for out-of-home (OOH) and social media campaigns.
The advertisements are already live, capturing the attention of the audience. By focusing on a relatable family experience, the campaign aims to increase public transport usage during the summer.
For example, a tweet from Flow Creative expresses their enthusiasm: “Very excited to share our first project with Transport for Greater Manchester – a TV and cinema commercial for a summer campaign.”
This positive reception highlights the effectiveness of combining real-life scenarios with imaginative elements to promote public transport.
This initiative demonstrates the potential of mixed media in capturing audience interest and conveying important messages in an engaging manner.
The campaign exemplifies how creative strategies can effectively promote public transport, offering both entertainment and practicality to the public.
Ultimately, Flow Creative’s campaign for TfGM successfully merges animation and reality to engage families in Greater Manchester. By showcasing the benefits of public transport through relatable and entertaining content, the campaign encourages a shift away from car reliance.
With its multi-channel approach and positive reception, this campaign sets a benchmark for future public transport promotions. It highlights the power of creative media in transforming public perceptions and promoting sustainable transport solutions.
