West Wales-based dairy enterprise, Totally Welsh, has been recently acquired by Surrey-based dairy supplier Freshways. This marks a significant milestone for both companies.
Totally Welsh, established in 1990, sources milk from local farmers and has seen consistent growth over the years. The acquisition aims to enhance service provision and expand product offerings while supporting local agriculture.
Totally Welsh, based in Haverfordwest, has recently been acquired by the Surrey-based dairy group Freshways. The financial terms of the deal remain undisclosed. Despite this, the acquisition is seen as a strategic move to bolster Freshways’ market reach. Totally Welsh has shown remarkable financial growth, with revenues increasing from £17.2m to £25.1m in the year ending April 2023 and pre-tax profits rising from £223,000 to £530,000.
Totally Welsh recently invested in a new glass bottling line to meet the increasing demand for sustainable packaging. This investment reaffirms its commitment to environmentally friendly practices. The new facility will be leveraged to serve the doorstep customers acquired through Freshways’ recent purchase of Milk & More from Müller. This alignment in values underscores Freshways’ dedication to sustainability.
He emphasised that Totally Welsh’s commitment to quality and sustainability fits perfectly with Freshways’ values. Under Freshways’ guidance, the Totally Welsh brand is expected to grow significantly, creating new opportunities within the industry.
Hunter remarked, “The sale to Freshways will ensure the future growth and development of Totally Welsh, creating new opportunities for the company and its dedicated workforce.” This indicates a promising future for the brand under Freshways’ management.
Both companies’ combined strengths are expected to lead to operational synergies, improving efficiency and service quality.
This strategic move is poised to make Totally Welsh a household name across the UK, benefiting from Freshways’ established market presence.
Local employment opportunities are likely to increase, thereby supporting the regional economy. This partnership highlights the importance of local businesses in contributing to economic growth.
Totally Welsh’s dedication to producing high-quality dairy products remains unwavering under new ownership. The acquisition will enable better service provision and an expanded product range.
The acquisition of Totally Welsh by Freshways represents a significant step towards achieving greater market reach and operational efficiency. The strategic alignment between the two companies heralds a promising future for the dairy industry in Wales.
With a continued focus on sustainability, quality, and local farming, this acquisition is set to bring substantial benefits to both businesses and the local community. The future indeed looks bright for Totally Welsh under Freshways’ stewardship.
