The Insights Family, renowned for its expertise in kids, teens, parents, and family market intelligence, has embarked on a significant expansion in Manchester. This strategic growth follows a substantial £5.6 million investment from BGF.
The company’s decision to expand its team underscores its commitment to enhancing its product development and maintaining a competitive edge in the industry. With key appointments and bolstered data science and technology capabilities, The Insights Family is poised for sustained growth and innovation.
Following a successful funding round, The Insights Family has made several strategic hires to strengthen its Manchester team. One notable appointment is Adam Woodgate as VP of Research Solutions. Woodgate, with extensive experience in programming, content creation, and media research, will lead the research solutions team. He will work closely with brands, media buyers, and content creators, leveraging insights from the company’s 700,000 annual interviews to provide strategic advice on media consumption patterns and emerging trends.
Sophie Tanner, appointed as VP of Marketing, comes with a strong background in driving growth through strategic marketing initiatives. Previously at Thomson Reuters and The Business of Fashion, Tanner will focus on expanding revenue streams through targeted marketing for subscription and events.
Tom Williams, CEO of The Insights Family, commented, “We are committed to attracting top talent in the region. Each new hire brings valuable experience and expertise, enabling us to enhance product development, drive growth, and recruit the best talent.”
These capabilities also address the dynamic market landscape, identifying emerging trends and new entrants. By understanding kids’ consumption patterns and their influence on parental and household purchasing decisions, The Insights Family aims to offer strategic advice that is both comprehensive and actionable.
Richardson stated, “These hires allow us to focus on opening other offices for our commercial teams to operate from, further solidifying our presence in the market.”
This regional focus not only strengthens the company’s operational capabilities but also contributes to the broader economic development of the area. The strategic investments in talent and technology underscore the company’s vision for long-term sustainability and market leadership.
With a strengthened team and enhanced capabilities, The Insights Family is poised to continue its trajectory of success. The company’s focus on strategic hiring, technology investment, and regional development sets a solid foundation for future achievements.
With a clear vision and a robust team, The Insights Family is set to continue its journey of innovation and expansion, driving success in the dynamic market landscape.
The Insights Family’s significant investment and strategic hires underscore its commitment to growth and innovation. By strengthening its team and enhancing data capabilities, the company is well-positioned for future success.
The company’s focus on regional talent development and technological advancement further solidifies its market leadership, ensuring it remains at the forefront of the industry.
