Global, the media and entertainment group, has launched an extensively star-studded advertising campaign for Capital Breakfast, featuring prominent hosts Jordan North, Chris Stark, and Siân Welby.
As part of this ambitious campaign, a brand-new television advertisement will premiere today on ITV1, ITVX, All4, and Sky, showcasing some of the world’s most renowned music artists, including Sabrina Carpenter, Billie Eilish, Ed Sheeran, and Stormzy. Created and produced internally by Global, the advert exemplifies the lively chats that take place every morning on Capital Breakfast, inviting everyone to join the conversation.
The advertisement opens with host Jordan North revealing his childhood belief that all cats were female and all dogs were male. The Capital microphone is then passed to A-list artists and listeners nationwide, who react to North’s amusing revelation by sharing their own childhood beliefs. This light-hearted approach aims to engage the audience, encouraging them to participate in the show.
The campaign extends beyond television, as it will also be featured on Global’s extensive outdoor advertising platforms across the UK, including digital screens and buses. Additionally, it will be promoted on social media platforms such as YouTube, Facebook, Instagram, and TikTok, with media planning managed by PHD. Simon Barnabas, the managing director of marketing at Global, stated, ‘Our new Capital Breakfast campaign is all about creating a sense of fun, relatability, and connection. With the help of some of the world’s biggest music artists, we’re encouraging the nation to ‘join the chat’ and be part of what makes the show so special.’
Jordan North expressed his enthusiasm for the campaign, saying, ‘This ad is next level! We’ve got some of the biggest names on the planet joining in and we can’t wait for everyone to watch it. We’re always so excited for everyone to join the chat with us every morning as we love hearing stories from our listeners – they help make the show what it is! We’re bringing the best vibes to kickstart your day, so make sure you’re tuning in – trust me, you don’t want to miss out!’
Capital entertains 9.1 million listeners and has 15 million fans on social media, playing music from the biggest hit music artists, presented by hosts Jordan North, Chris Stark, Siân Welby, and others. The Capital Breakfast show airs weekdays from 6 am to 10 am across the UK and on the official app.
Global’s new campaign for Capital Breakfast, featuring an array of music stars and hosted by Jordan North, exemplifies creativity and engagement. By encouraging a national conversation and leveraging multiple platforms, the campaign aims to enhance the show’s connection with its audience.
