The CEO of a rapidly-growing business intelligence firm advocates for clear communication within the tech and finance sectors.
Zandra Moore, who led a management buyout of Leeds-based Panintelligence, has called for both the technology and finance industries to adopt simpler language. Moore assumed the role of CEO earlier this year and is focused on expanding the business into the United States and other markets, following the company’s participation in PwC’s Scale programme.
Moore highlighted the challenges scale-up businesses face in navigating the funding marketplace due to the complex jargon used within these sectors. She stated, ‘In technology, we talk about linear regression modelling, machine learning, automated decisioning… things that don’t mean anything to people outside the sector, including those looking to invest in businesses like ours.’ Her concern is that this convoluted language acts as a barrier to effective collaboration and understanding.
The company’s clientele, which includes schools, colleges, universities, hospitals, doctors, and SMEs, often find themselves perplexed by industry-specific terms. Moore emphasised the importance of simplifying terminology to better communicate with these consumers. For example, the firm assists colleges in predicting student dropouts within the first six weeks, which is crucial for maintaining funding and filling class places.
Panintelligence has experienced significant growth, expanding from six to 30 employees within four years and achieving 30-40 per cent year-on-year growth, all organically. Moore reported that the company has a recurring revenue rate of 75 per cent, which provides a stable foundation for reinvestment. She described the introduction of predictive modelling as a ‘step-change’ that allows clients to anticipate outcomes, such as loan repayment likelihood.
The firm is planning to establish a US sales base in Boston, Massachusetts, in November as part of its international expansion strategy. Despite its global presence—with clients in the US, Australia, and mainland Europe—most of its customer base remains in the UK. Moore expressed confidence in doubling the company’s valuation in the coming years, driven by the growth of its recurring revenue.
Moore also praised the vibrant tech scene in Leeds, where Panintelligence has benefited from talent emerging from major firms. She noted, ‘The likes of Sky Bet, Sky, EMIS, TPP, and NHS Digital are all driving interest in the city and attracting talent.’ The opportunity to make a significant impact in a smaller company often attracts professionals from larger corporations.
Beyond her corporate role, Moore founded the Leeds chapter of Lean In, a networking organisation supporting women’s professional advancement. With over 350 members and monthly events, the group focuses on personal development and overcoming self-imposed limitations rather than policy change. Moore articulated that the goal is empowerment, stating, ‘It’s about enabling women to lean into and face some of the challenges that hold them back.’
Zandra Moore’s push for simpler language in the tech and finance sectors underscores a broader need for accessibility and clarity, enabling better collaboration and understanding across industries.
