The CEO of a London FinTech company is aiming to integrate its technology into a million restaurants worldwide following a significant partnership with a leading food delivery app.
The FinTech company collaborates with notable food outlets and a major takeaway platform to allow customers to split and pay bills using their mobile phones. Now, it has joined forces with the fastest-growing food delivery app in the United Kingdom to meet the increasing consumer demand for restaurant delivery services.
Many restaurants face challenges in managing both on-premises and home delivery orders. The company’s technology streamlines this process by sending orders directly to the restaurant’s kitchen, reducing the need for manual entry. This partnership has already launched in over 100 stores across the UK and Europe, with expectations for more than 1,000 restaurants to join by year-end.
The company initially started as a standalone app that users had to download to use in a restaurant. However, the CEO recognised a shift in consumer behaviour, as people were downloading fewer apps. Instead, integrating with existing popular platforms presented a more viable solution. This approach aligns with the broader trend of leveraging widely used platforms to enhance consumer convenience, bypassing the need for new downloads and sign-ups.
In the coming weeks, the company plans to deploy a chatbot that will allow users to pay bills directly through a major social media messaging service. This innovation is part of a broader strategy to create an ecosystem of technologies that restaurant operators can easily adopt. By enabling quick installation and integration of new services, the company aims to revolutionise the way restaurants connect with consumers.
The CEO’s extensive experience across various sectors, including retail and leisure, informs the company’s approach to technology in the hospitality industry. He asserts that technology can significantly enhance the guest experience, a potential that traditional retail failed to fully realise due to rapid disruptions from online marketplaces. The company’s recent expansion into North America is expected to double its business within three months, signalling a growing demand for such technologies. The CEO envisions reaching a million global installations within five years, drawing parallels to the gradual but swift adoption of contactless payments.
The platform’s offerings include various solutions such as Pay at Table, Delivery, Bar Tabs, Order at Table, Order Ahead, Table Management, Digital Voucher Redemption, and Food Ratings. By simplifying and enhancing the dining experience, the company aims to drive substantial transactional growth.
The FinTech company’s partnership with a leading food delivery service marks a significant step towards transforming the global restaurant industry, aiming for an ambitious milestone of integrating its technology into a million locations worldwide.
