The Institute of Direct and Digital Marketing (IDM) has initiated a significant transformation by moving its marketing certification exams from traditional pen and paper to a digital format through a collaboration with Pearson VUE.
For three decades, the IDM has been committed to offering top-tier training, qualifications, events, and resources to meet the evolving needs of digital, direct, and data-driven marketers. The transition to computer-based testing (CBT) is a strategic move to align with modern demands and enhance the examination process.
Pearson VUE, a leader in computer-based testing, has been selected by IDM to facilitate this digital transition. The exams will now be conducted through Pearson VUE’s extensive network of over 5,000 highly secure centres in 180 countries. This shift offers candidates the flexibility to book exams on-demand, either online or via phone.
Jane Cave, Managing Director of IDM, emphasised the importance of this partnership by stating, “We chose Pearson VUE to transform our exams because of the professional and highly secure assessment environment they offer our candidates all around the world. This will also allow us to offer our students the convenience of typing over pen and paper, as well as making exams available across the globe through their network of assessment facilities.”
Matthew Poyiadgi, Vice President EMEA at Pearson VUE, expressed his enthusiasm for the agreement, saying, “I am delighted that, through this new agreement with IDM, we can improve the lives and careers of marketing professionals around the world. This certification program gives digital marketers bigger opportunities to prove their abilities and remain current in a very sophisticated and dynamic specialist sector.”
The IDM offers a range of professional and postgraduate level qualifications aimed at marketers, with exams administered three times annually. This digital shift is poised to provide a more efficient and accessible examination experience for candidates worldwide.
The collaboration between IDM and Pearson VUE marks a forward-thinking step towards modernising marketing certification exams, ultimately benefiting the global community of marketing professionals by providing a more convenient and secure examination process.
