David Tuck has been appointed as the new chief executive officer of Waracle, succeeding Chris Martin who has led the company since 2014.
Tuck will take over from September, aiming to position Waracle as a market-leading technology services business throughout the United Kingdom. His previous role was as group chief executive – Europe at Kin + Carta, where he delivered end-to-end digital services for global clients. His vast experience in scaling technology services and business integration will be an asset to Waracle.
Waracle specialises in mobile apps and digital products, catering to a client base that includes notable names such as Lloyds Banking Group, Royal London, Roche, and Imperial College London. Tuck’s appointment comes on the heels of Waracle’s acquisition of Glasgow-based Screenmedia and a significant digital transformation deal with SP Energy Networks.
With 25 years of experience in the technology services sector, Tuck has held senior positions at organisations like Thoughtworks, Scott Logic, and The App Business before his tenure at Kin + Carta. His notable return to Edinburgh in 2019 marks a continuation of his professional journey in the tech industry.
Expressing his enthusiasm, Tuck stated, “I am hugely excited about the journey with Waracle, which is a company I have followed for a long time. There is a buoyant tech sector in Scotland and we know that demand for high-quality tech services will continue to grow.” He added that Waracle’s growth with over 200 employees and a strong client base provides an opportunity to accelerate growth and invest in new capabilities, especially in data and AI to bring greater value to clients.
Tuck also emphasised the thrilling prospects in the coming years, stating, “The next chapter is exciting for everyone here. There is an opportunity to substantially increase the size and impact of the business over the next two to three years.”
Chris Martin, the outgoing CEO, also praised Tuck’s appointment, noting, “David’s appointment demonstrates the ambition for Waracle to continue its growth to the next level. His experience in scaling businesses and his track record in building teams who do great work, and enjoy themselves, makes him perfect for this role. He is pragmatic, hard-working, ambitious and likeable.”
Tuck’s recognition as CEO of the Year in the digital transformation category by European CEO Magazine in 2024 and his membership in the Forbes Technology Council and YPO, the global CEO network, further establish his credentials in the industry.
David Tuck’s extensive experience and strategic vision are expected to propel Waracle towards significant growth and innovation in the technology services sector.
