A Birmingham-based company’s innovative football app is making waves as it launches across Europe. This expansion follows a key partnership with Belgium’s leading mobile carrier, Proximus.
The app, which offers premium content and live football statistics, is set to enhance the viewing experience for millions of fans. This venture highlights the growth and influence of mobile payment solutions in the sports content market.
Breaking Into the Belgian Market
The Birmingham firm has secured a significant rolling contract with Proximus, Belgium’s largest mobile carrier. Proximus commands a 40% share of the Belgian mobile market, providing the football app access to millions of potential users. This partnership is a key step in introducing premium sports content to Belgian audiences.
Innovative Payment Solutions
This user-friendly approach allows customers to stream content directly to their devices with just a few clicks. The integration of mobile billing ensures a seamless and efficient user experience.
Enhanced Football Fan Experience
Football enthusiasts will enjoy videos and live statistics from top leagues, including the Premier League, UEFA Champions League, UEFA Europa League, France’s Ligue 1, and Belgium’s First Division Jupiler League.
Security and Trust
Bert Maetens, carrier billing partner manager at Proximus, noted the firm’s impressive history in providing secure, streamlined mobile payment solutions. Maetens stated, “This deal with the Birmingham firm significantly expands our product portfolio, bolstering our sports and gaming offering to millions of consumers.”
Global Expansion
Purdie stated, “Our deal with Proximus marks a key step in establishing ourselves in countries where carrier billing is already widespread.”
Driving Market Growth
The recent Proximus deal has contributed to a period of growth, including a 59% increase in turnover over the past three years and a doubling of staff in the last 18 months.
Future Prospects
The conclusion of this latest partnership marks a significant year for the Birmingham firm, including new contracts and industry recognition.
The Birmingham firm’s football app rollout in Europe represents a major milestone in its expansion efforts. By leveraging innovative mobile payment solutions and strategic partnerships, the company is set to transform the sports content market.
As it continues to grow, the firm’s success demonstrates the increasing demand for seamless and secure mobile payment options in delivering premium sports content to audiences worldwide.
