The Bridgerton universe has boosted the UK economy by an impressive £275 million. Produced by Shondaland, this impact has been felt over the past five years.
As part of the celebration, Shonda Rhimes, the producer, opened the London Stock Exchange, marking the release of the third season’s second part.
Significant Economic Contribution
Netflix reported that the Bridgerton series, produced by Shondaland, has injected £275 million into the UK economy over the past five years. This remarkable impact includes the support of nearly 5,000 local businesses.
The production’s economic boost is substantial, aiding thousands of jobs and businesses across the UK, emphasised Shonda Rhimes, the chief executive of Shondaland and producer of Bridgerton.
Cultural Impact
Shonda Rhimes highlighted Bridgerton’s cultural influence, noting its effect on trends, baby names, and even weddings. “The Bridgerton universe occupies a special space in culture, resonating with young and old alike,” Rhimes stated.
The show’s influence extends beyond the screen, impacting various aspects of everyday life and inspiring conversation, trends, and cultural shifts.
Economic Breakdown
According to Netflix, the £275 million encompasses both direct and indirect spending. This includes production expenses and support for local businesses.
Anna Mallett, Netflix’s vice-president of production for Europe, the Middle East, and Africa, confirmed the UK is a central hub for their storytelling investments.
Tourism and Merchandising
The Bridgerton series has also boosted tourism to iconic locations featured in the show, such as Castle Howard in Yorkshire and Ranger’s House in Greenwich.
This £275 million figure excludes additional revenue from themed events, merchandise, and tourism, indicating the actual economic impact could be even higher.
Inspiring Trends
Bridgerton has sparked numerous trends, including the popular ‘Regencycore’ aesthetic. High street stores are embracing this trend with immersive pop-ups and fabric collections.
Pinterest reported a 430% increase in searches for Bridgerton tea party ideas, reflecting the show’s influence on themed events.
Home and Garden Inspiration
The influence of Bridgerton extends into interior design and gardening. DIY panelling and period-inspired decor have become fashionable due to the show’s popularity.
Retailer Eurocell noted increased searches for garden items inspired by the series, such as wisteria plants and pergolas.
Beth Boulton, marketing director at Eurocell, mentioned Bridgerton has inspired a gardening trend featuring abundant plants and vibrant climbing flowers.
Beauty Trends
Bridgerton has also made its mark on beauty trends. Cult Beauty observed a rise in the ‘defiant romance’ look, characterised by blush cheeks and faux freckles.
These beauty trends reflect the show’s lush and romantic aesthetic, influencing fans’ appearances and beauty routines.
The Bridgerton series, with its immense popularity, has proven to be more than just a television show. It has had a significant economic and cultural impact on the UK.
As Shonda Rhimes and her team continue to create inspiring content, the ‘Bridgerton Effect’ shows no signs of slowing down. This period drama has truly left its mark.
