Roxy Leisure has unveiled a significant rebrand, introducing a family-focused offering.
The Leeds-based group is now known as Professionals at Play, marking a new chapter in its development.
A New Identity for Roxy Leisure
Roxy Leisure Holdings has transformed its identity to Professionals at Play. This rebranding aligns with its mission to blend fun and family-friendly entertainment under one roof. The move aims to expand their audience base by appealing to families.
Expansion and Growth
CEO Matt Jones emphasised their growth, crediting his team’s creativity and dedication. He stated, “We are really proud of our growth so far, and see the launch of Professionals At Play as the next step in this journey.”
Leadership Changes
This shift in leadership aims to streamline group operations and support further expansion. The group is keen on leveraging Sadler’s expertise to drive the next phase of growth.
New Appointments
Matt Jones expressed confidence in the new team, stating that the appointments are crucial for executing their long-term vision. The company is optimistic about these changes fueling their future success.
Family-Friendly Focus
By focusing on inclusivity, the company hopes to build stronger community ties through socialising and entertainment. Professionals at Play envisages a thriving social hub where families can bond and create lasting memories.
CEO’s Vision
Jones noted, “Our new parent company name gives our brands a clear home along with a base for creating more exciting offers and concepts.” His vision is to create a cohesive and dynamic group that stands out in the competitive socialising market.
Community and Social Impact
The focus on family-friendly entertainment aligns with their goal to be more than just a leisure brand. They strive to be a community-centric organisation that offers more than just games and activities.
The rebranding to Professionals at Play marks a significant milestone for Roxy Leisure.
With a renewed focus on family-friendly offerings and strategic leadership changes, the group is poised for continued growth.
