US-based media giant You & Mr Jones has acquired a majority stake in the innovative mobile marketing start-up, Mobkoi.
Founded in 2014, Mobkoi has distinguished itself as a leader in mobile marketing, renowned for its premium placement and direct partnerships with top-tier publishers like the BBC and Vogue.
Since its inception, Mobkoi has forged strong alliances with more than 1,000 publishers across 35 markets, ensuring high-quality ad placements. The company’s commitment to excellence has been evident in its partnerships with esteemed publications such as the Financial Times and Forbes, making it a trusted name in mobile advertising.
Guillaume Le Pape commented on the limitless potential of technology in enhancing mobile experiences. He described Mobkoi’s model as a masterstroke in premium brand-building, harnessing cutting-edge mobile-first technologies. This innovative approach has propelled the company’s growth and success.
The partnership with You & Mr Jones is set to accelerate Mobkoi’s expansion, providing resources and strategic support. The collaboration promises to enhance Mobkoi’s capabilities, enabling it to better serve luxury and premium brands worldwide. This alliance underscores the growth potential in the mobile marketing sector.
The acquisition of Mobkoi aligns with You & Mr Jones’ strategy to invest in companies that blend storytelling with technological innovation. This philosophy has been instrumental in its expansion and success in building a diverse portfolio that addresses modern marketing challenges.
David Jones remarked on the explosive growth of mobile technology, noting Mobkoi’s effectiveness in integrating storytelling with advanced mobile tools. The partnership with Mobkoi is seen as a catalyst for further growth and innovation in the mobile marketing space.
The company’s forward-thinking approach and commitment to excellence are expected to yield sustainable growth and expansion opportunities. As Mobkoi continues to evolve, it remains dedicated to delivering exceptional service and value to its clients.
The partnership with You & Mr Jones marks the beginning of an exciting new chapter for Mobkoi, one filled with promise and potential. The shared vision and strategic alignment between the two companies set the stage for continued innovation and market leadership.
The collaboration between Mobkoi and You & Mr Jones signifies a transformative step in mobile marketing.
By combining their strengths, the companies are well-positioned to drive innovation and deliver exceptional value in the fast-paced digital landscape.
