Ruuby, a leading beauty platform, is revolutionising beauty services in the North West with a significant £2 million funding.
This investment is set to expand Ruuby’s operations in Manchester and Liverpool, enhancing service efficiency and reach.
Significant Investment for Regional Expansion
Ruuby, a dynamic beauty platform known for its on-demand services, has secured a substantial £2 million investment to drive significant regional growth within the North West. This financial boost is led by NPIF II – Praetura Equity Finance and supported by Praetura Ventures, to accelerate the expansion in Manchester and Liverpool.
With an impressive track record since its inception in 2016, Ruuby has delivered nearly 500,000 beauty treatments. This new funding round indicates a strategic effort to cement its position and enhance service offerings, ensuring the platform remains competitive in a rapidly evolving marketplace.
Empowering Beauty and Wellness Professionals
The scaling of operations facilitated by this investment will create opportunities for more than 200 beauty and wellness professionals. These job creations are designed to serve the burgeoning demand from tens of thousands of customers in the region.
This initiative aligns with Ruuby’s commitment to empowering local talent and supporting professionals in delivering exceptional beauty services through its platform.
Strengthening Business-to-Business Capabilities
Ruuby aims to enhance its business-to-business services, including event pop-ups and client hospitality.
This strategy will build on the platform’s existing partnerships with high-profile hospitality venues such as Hotel Gotham and Stock Exchange in Manchester. This collaboration exemplifies Ruuby’s ability to tailor its services to different business needs, offering unique, branded experiences.
Pioneering Beauty Services
Founded by Venetia Archer, a Forbes 30 under 30 honouree, Ruuby identified a gap in the market for convenient at-home beauty services. The platform provides a wide array of treatments within a rapid delivery timeframe of 90 minutes.
With more than 150,000 users and partnerships with over 3,000 beauty professionals, Ruuby’s innovative approach represents a significant shift in how beauty services are accessed and consumed today.
Its notable clientele includes celebrities such as Victoria Beckham, showcasing Ruuby’s elite service and market reach.
International Ventures and Collaborations
As Ruuby expands, it is setting its sights internationally, with new ventures commencing in Switzerland, representing an ambitious push beyond UK borders.
The company’s collaboration with Chanel for luxury makeup and hairstyling at VIP events highlights Ruuby’s growing reputation and expertise in delivering high-end beauty solutions.
These international and luxury collaborations underscore the platform’s readiness to redefine its scope and appeal on a broader scale.
Investment Insights and Future Vision
The investment, significantly involving notable female angels and past industry leaders, provides Ruuby with the equity to enhance its market presence.
Louise Chapman from Praetura Ventures commented on Ruuby’s potential to exploit untapped opportunities within the North West, crediting the platform’s rapid customer acquisition and robust local partnerships.
The backing from the Northern Powerhouse Investment Fund II further emphasises the confidence in Ruuby’s strategic growth vision.
Preparing for Wider Expansion
Ruuby’s plans to extend its presence across the UK and Europe are indicative of the growing demand for its innovative beauty service model.
This new phase of growth is instrumental in amplifying the platform’s reach and offers a glimpse into Ruuby’s transformative impact on the beauty industry.
Ruuby’s strategic expansion, backed by substantial investment, is poised to redefine beauty services in the North West.
Investment confidence from key stakeholders underscores Ruuby’s potential for continued growth and industry impact.
