Streetbees has successfully secured $12 million in Series A funding, a significant milestone for the London-based intelligence platform. This investment will bolster its machine learning capabilities and support its expansion efforts.
The funding was spearheaded by Atomico, with ongoing participation from LocalGlobe, Octopus, and BGF Ventures. With these funds, Streetbees is set to enhance its unique real-time data transformation technology that is revolutionising brand insights globally.
Streetbees is pioneering a new era in market research, moving beyond traditional methods that rely heavily on multiple-choice questionnaires and automated analysis. The platform captures intricate details from users’ lives at scale, providing actionable insights that companies can now easily access and understand through advanced technology.
Users, termed as ‘bees’, freely contribute text, photos, and videos from their daily lives. This wealth of qualitative data is analysed to predict future consumer actions, delivering an unprecedented level of insight into global consumer behaviour.
Streetbees’ global reach and analysis depth are unmatched, offering granular insights that traditional research methodologies fail to deliver. Its use of natural language processing further refines these insights, enhancing the precision and value of the data collected.
The recent opening of its US office marks a significant step in Streetbees’ growth strategy. By planting roots in the US, the company is positioning itself to capture a substantial share of the North American market.
Analysts note that the detailed qualitative insights combined with quantitative data make Streetbees an industry leader. Such refined insights are becoming increasingly crucial for brands aiming to stay competitive and relevant.
The platform’s ability to provide detailed local insights makes it an invaluable asset for companies seeking to understand diverse consumer bases. Streetbees empowers brands with the knowledge needed to innovate and adapt in ever-changing markets.
The integration of smartphone technology with advanced AI has uniquely poised Streetbees to capture consumer behaviour at scale. This combined with a dedicated team, underlines the company’s commitment to transforming insights into actionable strategies.
Streetbees stands as a beacon for the future of market intelligence, advocating for a balanced approach that merges qualitative depth with quantitative robustness. Its pioneering techniques are reshaping how global brands interact with their consumer landscapes.
Streetbees’ recent funding marks a pivotal juncture in its mission to transform market intelligence. This investment will not only advance its technological capabilities but also solidify its role as a leader in delivering deep, actionable consumer insights.
