Hyundai Motor UK has forged a strategic alliance with Kantar TNS and Medallia to enhance its customer experience (CX) programme. This collaboration aims to revolutionise how Hyundai interacts with customers across various stages of their journey.
In a bold move to advance its customer experience, Hyundai Motor UK has entered into a pivotal partnership with Kantar TNS and Medallia. These organisations bring to the table advanced insight and customer experience management software, respectively. This collaboration is set to enhance Hyundai’s understanding and engagement with its customer base, leveraging cutting-edge CX techniques and insights.
This initiative signifies a major investment for Hyundai, offering the unique opportunity to integrate insights from Kantar TNS with Medallia’s platform. The aim is to swiftly realise early CX successes and adapt to evolving consumer behaviours within the automotive sector.
According to Hyundai’s aftersales director Nick Tunnell, the brand’s ambitious product development programme will benefit significantly from this partnership. By working with specialists at Kantar TNS and Medallia, Hyundai aims to enhance connections with customers at every touchpoint of their journey.
Hyundai’s CX initiative, therefore, focuses on both current experiences and future innovations, ensuring that customers remain at the heart of their strategy. The partnership with Kantar TNS and Medallia supports Hyundai in embedding an effective CX system that resonates with customers.
For Hyundai, this represents not just a programme but a cultural shift, highlighting the increasing importance businesses place on customer experiences. It is anticipated that this focus will translate into a competitive advantage.
This forward-looking strategy ensures that Hyundai remains agile and responsive to market dynamics, solidifying its position as a leader in automotive customer experience initiatives.
Hyundai’s partnership with Kantar TNS and Medallia signifies a transformative approach to customer experience. As this programme unfolds across multiple markets, Hyundai is poised to achieve significant advancements in customer satisfaction and loyalty.
