Yapster, a mobile chat application for internal communication, is initiating an equity crowdfunding venture via Crowdcube.
This proactive approach aims to secure £650,000, representing a 6.5% equity offer, to bolster their development and operations, particularly in light of GDPR’s impact.
With GDPR enforcement commencing in May, a significant transformation in communication compliance looms.
Yapster seeks to address this by offering a secure platform that keeps internal communications confidential and compliant.
This move anticipates a migration by employers from platforms like WhatsApp and Facebook Messenger due to GDPR concerns.
Yapster distinguishes itself by catering specifically to mobile workforces, prevalent in retail and hospitality.
Their platform supports various communication methods, including group messaging and company newsfeeds, essential for non-desk employees.
This empowers businesses to enhance both engagement and productivity among staff.
Yapster’s platform targets the issue of ‘shadow communications’, prevalent in numerous organisations.
Research highlights that over half of UK store managers rely on consumer messaging apps for professional communication.
This dependency exposes firms to GDPR non-compliance risks, making Yapster’s offering a robust alternative.
The primary aim of Yapster’s crowdfunding is to expand their business development capabilities.
New contracts necessitate enhanced operational and development teams to effectively respond to market demands.
This strategic investment will drive growth in a rapidly evolving communication landscape.
According to industry experts, direct messaging is rapidly becoming indispensable for business.
Former Ryman COO, Matthew Dashper-Hughes, praised Yapster’s moderation features for creating a safe communication space.
Such attributes position Yapster as a potential leader in business communication tools.
Led by CEO Rob Liddiard and CTO Craig McMillan, Yapster is proficiently guided towards innovation.
Their combined expertise in law and computer science forms a solid foundation for navigating complex tech landscapes.
This leadership team continues to steer Yapster with foresight and excellence.
Positioned in a market estimated to exceed £1bn annually, Yapster’s growth prospects are significant.
Yapster’s strategic positioning post-GDPR offers a promising avenue for growth and innovation.
With a focus on compliance and effective communication, they’re poised to become market leaders.
