Telecom giant Arrow Business Communications has announced its acquisition of Worksmart Technology, a move set to significantly enhance its market offerings.
The acquisition not only broadens Arrow’s service capabilities but also strengthens its position in the telecommunications sector.
Strategic Acquisition by Arrow
Telecommunications leader Arrow Business Communications has strategically expanded its influence in the sector through the acquisition of Worksmart Technology, a company known for its expertise in the financial and healthcare domains. Worksmart, headquartered in London, brings an impressive turnover of £4.7 million to Arrow’s expanding portfolio. This move underscores Arrow’s commitment to enhancing its hosted voice platform offerings, a key area of growth for modern businesses looking to advance beyond traditional solutions.
Leadership Strengthened with New Appointments
Arrow’s growth strategy is further bolstered by the appointment of two highly experienced directors. John Harber, who brings a wealth of experience from top firms like Lenovo and Sony, is poised to lead Arrow’s new acquisitions, including Worksmart and Pulse Business Energy. His experience is expected to guide the integration and expansion processes seamlessly.
Meanwhile, Richard Burke joins from Intercity with extensive experience in IT services and strategic account management. His responsibilities within Arrow will include overseeing critical areas such as IT Services, Telesales, and operations in Scotland. With these strategic appointments, Arrow aims to fortify its leadership and operational capabilities.
Enhancing Technical and Product Offerings
The acquisition allows Arrow to significantly enhance its technical and product offerings. By doubling its hosted seats and connectivity sales overnight, Arrow now presents the market with a more comprehensive suite of services.
Arrow’s chief executive Chris Russell has emphasised the value Worksmart brings to their operations. “The expertise in delivering enhanced hosted voice platforms is invaluable,” Russell remarked, highlighting the strategic fit of Worksmart in Arrow’s long-term vision.
With the integration of Worksmart, Arrow is looking to tap into new customer segments seeking advanced technological solutions, thus broadening its market base and enhancing service delivery.
Background of Worksmart Technology
Worksmart Technology has built its reputation in providing specialised solutions in financial and healthcare technology. Its established client base and technical prowess make it an attractive acquisition for Arrow, aligning well with the company’s strategic objectives.
Known for innovative approaches and reliable service delivery, Worksmart has positioned itself as a leader in hosted voice technology—a sector rapidly moving away from on-premise solutions in favour of cloud-based platforms.
The integration of Worksmart within Arrow’s operations not only augments the company’s technological capabilities but also enhances its overall market competitiveness, positioning Arrow as a frontrunner in the telecommunications industry.
Impacts on the Market and Future Prospects
Arrow’s acquisition of Worksmart is expected to ripple through the telecommunications market, influencing competitors and possibly sparking further consolidation in the industry. This acquisition is a clear indicator of the growing trend towards hosted and cloud-based services, highlighting a shift in market demand.
By acquiring Worksmart, Arrow has not only strengthened its market position but also set a precedent for future acquisitions. The company’s forward-thinking approach and commitment to technological advancement are expected to drive further growth and innovation.
With the increased capacity and new technologies at its disposal, Arrow is well-positioned to explore additional opportunities within the market, potentially leading to further strategic acquisitions and partnerships.
Supporting Quotes from Leadership
Arrow’s chief executive Chris Russell has expressed enthusiasm about the acquisition, stating, “Worksmart is a great fit for us and I welcome all of the team at Worksmart to Arrow.” This statement underlines the harmonious integration of both companies.
His positive outlook suggests a promising future for Arrow as it continues to expand its technological base and market reach.
These sentiments are echoed by the new appointees, Harber and Burke, who are both eager to bring their expertise to Arrow and lead the company through this transformative phase.
Arrow’s acquisition of Worksmart Technology is a strategic step forward, poised to enhance its market strength and technological offerings.
This move, supported by new leadership appointments, indicates a promising growth trajectory for Arrow in the competitive telecom landscape.
